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New name for the industry’s trade association

The UK’s trade association representing the baby products industry has announced a new name and complete rebranding. The former Baby Products Association will now be known as the Baby Products Industry Association (BPIA).

Marc Hardenberg, chair of the organisation, explains: “The industry has evolved significantly in the 79 years since the association was formed in 1945, and following the recent restructuring and appointment of a new management team, a refreshed and updated outlook was high on our agenda. We believe that the new logo is modern and represents the aspirations of the BPIA going forward. In coming months we will be launching new literature and a new website too.”

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