Concept and Innovation Awards

Finalists Announced for the 2025 Concept & Innovation Awards

01/10/2025

The Baby Products Industry Association (BPIA) is delighted to announce the three finalists for its prestigious 2025 Concept & Innovation Awards. The finalists will showcase their groundbreaking products at Harrogate International Nursery Fair, taking place 12–14 October 2025, where the overall winner will be revealed.

Julie Milne, general manager of the Association, praised the high standard of this year’s entries and the expertise of the judging panel:

“Our judges had an exceptionally difficult task this year, as all shortlisted entries were outstanding. We are extremely grateful to them for their time and insight — each brings decades of experience in the nursery industry. The three finalists were recognised for their true innovation, offering exciting new developments for the sector.”

This year’s finalists are:

• Avioly with the Avionaut Pixel 3 Car Seat – an ultra-lightweight child restraint made from EPP, a material similar to motorcycle helmets and 100% recyclable. The design features an improved seat angle and ergonomic benefits, making it particularly suitable for newborns and pre-term babies.
• Mozomoza with a compact bamboo stroller – completely plastic-free and suitable from birth, offering an eco-conscious solution for modern parents.
• Nora Baby UK with the Smart Turn Lux – a fully automated child restraint that can rotate, recline, stream music via voice command or app, and includes an integrated air-cooling system.

The Concept & Innovation Awards are once again proudly sponsored by Brabners, a leading law firm that will provide the winner with £1,000 worth of free legal advice.

Visitors to Harrogate International Nursery Fair are invited to visit the BPIA’s Concept & Innovation stand (Stand B11a) to see the finalist products up close. The overall winner will be announced on the afternoon of Sunday 12th October.

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