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It’s almost three years since BPA member Snugglebundl launched its innovative baby lifting wrap – and an exciting journey it has been for the company. It featured on Dragons’ Den, Loose Women, The One Show and Radio Two’s Innovation slot on the Simon Mayo show and consequently, the brand has grown rapidly as more parents discover how useful this product is.
Apart from being a cosy wrap, the main benefit of Snugglebundl is that by using the handles it can lift, lay and move a baby safely and easily without waking. This avoids bending or stooping so it also aids post birth recovery and is especially useful for mums after a C-section. The product is designed to fit securely into car seats, prams, rockers and trolley seats and even doubles as a breastfeeding cover.
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