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The Baby Products Association has been hosting a UK Pavilion at CBME in Shanghai for many years with great exporting success stories from participating companies. 2020 presented obvious challenges, but the Department for International Trade in Guangzhou, together with the CBME organisers, pulled out all of the stops to make it possible for UK businesses to participate in the show as planned.
Using the same footprint as previous years, stands were built and branded with prominent GREAT Britain & Northern Ireland branding and Chinese representatives were given product training to enable them to present and promote the British products to visitors to the show. Participants included Sweet Dreamers, My Carry Potty, Brush-Baby, The Cheeky Panda Ltd, and Bickiepegs.
Robert Anslow, managing director of the Baby Products Association, commented: “This year has proved challenging for businesses full stop, let alone international trading, so we are massively grateful to Sunshine Zhang of the Department for International Trade in Guangzhou and the organisers of the CBME show for making the UK Pavilion possible. Having Chinese representatives on the stands actually worked very well as it eliminated language barriers and the branding on the stands made it blatantly clear that the products being presented were all British brands. The professionalism of everyone involved in delivering the UK Pavilion demonstrated that good things can be achieved even with greatest adversity.”