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For the first time ever, Nursery Online will work with Harrogate International Nursery Fair (HINF) to bring a virtual digital show to the nursery industry, showcasing the best of the best from the nursery and pre-school sector in the early summer.
With Harrogate postponed until 18th – 20th October, many buyers, distributors and independents are left with the choice of putting their new brand investment on hold, or looking harder for new and innovative products and ways to bring customers to their online store. With many offering home deliveries and other flexible buying opportunities for customers, retailers are working tirelessly to ensure footfall in-store when the world gets back to a new normal. Despite lockdown, people are still having babies, and with the projected baby boom early next year, retailers will want to be prepared to get ahead.
Nursery Online and Harrogate International Nursery Fair are looking to unite the industry, working hand-in-hand with brands, distributors, PRs and other trade media. Together, they are launching an interim digital Harrogate Preview Show on 22nd – 23rd June, bringing all the latest news and launches to their captive audience.
With over 6,000 subscribers to Nursery Online, and Harrogate’s show database of visitors standing at around 2,000, this is the perfect opportunity for brands to come together in one easy-to-access place for retailers.
How will it work, and what is at the virtual show?
The Nursery Fair Digital Showroom will run on Nursery Online in its own dedicated section. The show will be broken down into five areas:
Kerry Haynes, Publishing Director of Nursery Online, explains: “It is a tricky time for the industry and we want to use our knowledge and skills to help unite and encourage each other – brands, independents, distributors, buyers, associations and media. This isn’t the time to battle against each other, but to work collectively and supportively to show the world that the UK nursery industry can adapt during crisis and do it well. Whilst many things remain uncertain, online traffic has increased dramatically and we should all capitalise on the opportunity.”
Adrian Sneyd, Harrogate International Nursery Fair show organiser, explains: “With the announcement earlier this week that Harrogate will now take place in October, it is important we work together in the interim to ensure our industry survives and thrives. It is a challenging time for many, but we want to show that by working together we can be stronger and better. The Harrogate Digital Preview Show is a fantastic opportunity for us all to ensure we are championing brands, the retailers, media, and the parenting and nursery sector in the UK.”
Exhibition ‘space’ at Harrogate Virtual Trade Show will be open to Harrogate Nursery Fair Exhibitors giving ‘virtual’ show visitors the chance to see, ‘experience’ and order new products before they are presented in person at the show in October.
We have prepared a document of questions and answers, which you can download here.
If you have any questions about the virtual event, would like a demo of the exhibition area, or would like to discuss your stand at the show in October, please don’t hesitate to contact:
Kerry (email@example.com or 07715 329191) or Adrian Sneyd (Adrian@nurseryfair.com).