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Kind und Jugend, Cologne News

UK stands out from the crowd


UK stands out from the crowd

The BPA members’ delegation which joined the UK Pavilion at Kind und Jugend in Cologne in September returned to the UK exhilarated after another hugely successful show and the majority reporting packed order books.

Early feedback indicates that the group took in excess of 2,500 leads valued at over £3m between them and on average each company made contact with 12 new international territories.

Adrian Sneyd, UK Pavilion organiser, comments: “The UK Pavilion really has gone from strength to strength since it began in 2009 and the BPA received numerous compliments from international visitors and exhibitors about the prominence of the branding – which was outstanding thanks to sponsorship from Torque – and vibrancy of the entire location.

“The coffee and networking area is always a magnet for international buyers to sit and meet and this year was no exception. In addition, the Union Jack bags sponsored by We Made Me brought foreign buyers into the Pavilion in droves as they hoped to snap one up for themselves – and stayed on to browse the exhibitor’s stands on their way.”

Once again, the BPA’s networking and drinks reception, which was sponsored by logistics company Allport Cargo Services, attracted over 250 individuals and provided an excellent opportunity to meet and discuss business with new and existing industry colleagues.

Adrian continues: “The UK Pavilion is quickly becoming the preferred location to exhibit for not only smaller companies but some of the bigger and better known brands too and we have received a number of enquiries during the show from British companies hoping to move into the UK Pavilion next year. If this is the case – and space allowing – the UK group will have even greater prominence in 2016.”

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