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How to market your brand effectively with ever-changing consumer shopping behaviour


How to market your brand effectively with  ever-changing consumer shopping behaviour

As part of its mission to share knowledge and support the baby products sector at a European level, the European Nursery Products Confederation (ENPC) has joined forces with Koelnmesse to deliver two thought provoking and informative seminars at Kind und Jugend during its Trend Forum in September.

Both taking place in afternoon of Thursday 10th September, attendees will discover how parents across Europe are spending their money where baby products are concerned, their behaviour when sourcing such products and how best to target them with brand marketing.

Erol Sukan of leading market research company GfK will discuss how ever-changing shopper behaviour is affecting the nursery market in Europe from purchasing on mobile phones to using enhanced realities and how industries are becoming more innovative in how they sell. But is innovation in the nursery market enough to satisfy today’s omnichannel with ever connected new parents?

Nadia Khaldi of specialist media agency Generation Media and Claire Milner of research agency iGen have recently completed a study to understand expectant women and new mums in the UK, Germany, France, Spain and the US to discover when, where and how it is best to target customers with brands in the nursery sector.

Their findings will reveal key differences that brands need to consider when communicating their message across different markets as well as key media platforms. Understanding the journey to becoming a mum will allow brands to deploy their budgets more effectively and influence the path to purchase.

Both of these seminars are free to attend and provide essential information for anyone who wants to really understand consumer buying habits and how to effectively market their brand to new parents.

Come along to the Trend Forum in Hall 10.1.C 70/D71 on Thursday 10th September at 15.45 hrs to find out more.

Full details of these and other Kind und Jugend Trend Forum Seminars can be found HERE.

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Department for International Trade