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Members News

Market research provider joins the BPA


Market research provider joins the BPA

The BPA is delighted to welcome market research provider GfK to membership and looks forward to sharing interesting industry updates regarding the nursery sector.

The company’s latest report shows that the UK baby care hardware market is now valued at close to £900 million annually and average spend per birth is just over £1,243 excluding nappies, baby food and other grocery products.

Online sales are particularly strong and latest research indicates that every fourth stroller and one in every two baby monitors are purchased online with many parents trading up for more premium products. However, the good news for retailers is that consumers are turning to specialist stores when purchasing high end products such as the more expensive strollers and highchairs and mother and child specialist stores saw an increase of 4% for stroller sales in Q1 2013. Similarly, every second highchair purchased was through a baby specialist store. In comparison, baby monitors are considered to be more of a general electronic device with an average of 70% of monitors sold via the generalist channels such as department stores, supermarkets and online stores. Compared to Q1 2012, baby monitors have grown by over 11% in Q1 2013.

Tullika Bhalla, GfK specialist, comments: “Every second stroller sold in Q1 2013 was over the value of £300 with 2in1 and 3in1 strollers performing particularly well.”

For more information, contact Tullika Bhalla on 0870 603 8155 or email: tullika.bhalla@gfk.com or visit the website at: www.gfk.com/uk

Other recent new members of the BPA include:

Trigger Scents Ltd
74 Castelnau, London SW13 9EX
Tel: 0208 748 6512
Email: robert@mamascent.com
Website: www.mamascent.com
Director: Dr Robert Österbauer
Trigger Scents introduces a new product to improve bottle feeding for babies. A pad, similar to a nursing pad, is used to collect scent from mother’s breast. A segment of the pad is attached to the baby bottle so that the baby experiences the mother’s scent whilst feeding.

Nest (UK) Ltd
3 The Barn, Hathersage Hall Buisness Centre, Hathersage, Derbyshire S32 1BB
Tel: 01433 651969
Email: suzanne@nest-home.co.uk
Website: www.tumtumtots.com
Our business is made up of two halves; design consultancy related to kitchen knives and our own range of children’s dining products: TUMTUM

Gummee Glove Ltd
Trehare, Harewood, Clastock, Cornwall PL18 9SQ
Tel: 01822 834032
Email: jodineodonoghue@live.co.uk
Website: www.gummeeglove.co.uk
Gummee Glove design and develop teething aids for babies who have not yet developed motor skills to grasp traditional teethers.

Baby More Ltd
15 Essex Gardens, Hornchurch, Essex RM11 3EH
Tel: 020 345 5588
Email: info@babymore.co.uk
No website
Baby More Ltd design, manufacture, import and wholesale a range of nursery furniture and baby products.

Feel Better Friends Ltd
c/o Campbell Dallas, Titanium 1, King’s Inch Place, Renfrew, Renfrewshire PA48 9WF
Tel: 01292 319505
Email: jackiecattanach@yahoo.co.uk
Website: www.feelbetterfriends.co.uk
Feel Better Friends are a collection of re-usable sick containers for children that feature friendly characters for re-assurance and comfort when ill.
Lifemarque Ltd t/a LittleLife
1 Bacchus House, Caleva Park, Aldermaston, Berkshire RG7 8EN
Tel: 0118 981 1433
Email: mail@lifemarque.co.uk
Website: www.littlelife.co.uk
LittleLife design and manufacture child carriers, toddler rucksacks, child safety products for outdoors and travel cots with more products in development.
Lifemarque have actually been members before and have rejoined, so I suppose we’re welcoming them back to membership.

SwimFin Ltd
4 Carousel Way, Riverside, Northampton NN3 9HG
Tel: 01604 416916
Email: emmagibson@swimfin.co.uk
Website: www.swimfin.co.uk
Contact: Emma Gibson
SwimFin is a swimming/buoyancy aid for children and adults. It is 3 things in 1: a teaching aid, a flotation device and a fun water toy. We distribute to 80 countries worldwide. SwimFin has been tested to international standards EN 71 and EN 13138.


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