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If your product is challenged, we’ve got your back 
25/10/2019
You’ve launched a fabulous product, paid £thousands to have it tested to all relevant British and European Safety Standards using reputable and recommended testing houses – and then out of the blue a third party publicly accuses your product of being unsafe. Overnight you are bombarded with panic messages from consumers who have purchased your product; retailers withdraw it from sale and suddenly your reputation and finances look pretty bleak.
This scenario has happened – and is still happening – to companies in the baby products industry. Whilst the Baby Products Association can’t resolve the situation overnight, it certainly has resources in place to help and advise members and give guidance for challenging the accusation.
Be prepared
Whilst we all hope that we will never find ourselves in the scenario above, the Association can’t stress highly enough the importance of being prepared as there have been recent cases where business owners have been imprisoned for their products’ failings. If you are a member, you can login to the website and download a ‘Product Recall Plan’ and a ‘Crisis Handling Document’ (under Industry Documents). We recommend that you familiarise yourself with these and adapt them to your own company needs. This includes appointing a crisis management team (even if you are a very small company it is worth putting a team together to help with an immediate response in the event of a crisis) which is familiar with a crisis management plan and ready to hit the ground running.
Membership resources
As soon as an Association member believes it has a product recall problem, it should contact the Baby Products Association which will help to run through the options and discuss how it can help. This might be speaking to relevant industry experts or issuing a statement on the company’s behalf.
Association members have 24/7, 365 days a year free access to the Quest Business Advice Service with experienced legal advisors to help in difficult circumstances and answer any questions you have. Quest also has over 200 free legal documents on its website for members to download.
In addition, the Association has partnered with Nottinghamshire Trading Standards to provide an Assured Advice Scheme. This means that companies can receive advice about their products’ safety – for example, whether it meets the requirements of the relevant safety standard; with an interpretation of these if required which cannot be contradicted by any Trading Standards department in England and Wales and gives a firm grounds for defence in court.
