Our members include...
Huggabubba Ltd iCandy World Limited FIRA International Ltd Babycup Ltd LittleLife Cosatto Ltd Kid Rapt Ltd TotsBots Ltd Snuggle Sac Company Ltd (The) Totseat Ltd Steribottle Ltd And Design Ltd TRL/Child Safety Centre BabyStyle UK Ltd Dorel UK Kiddy Children's Products UK Ltd Chicco UK Sweet Dreamers Ltd SGS United Kingdom Ltd Gro Company (The) Clippasafe Ltd Hardenberg&Co Ltd SHNUGGLE LTD Mamas and Papas Ltd Cuddledry Ltd East Coast Nursery Ltd Bureau Veritas Consumer Product Services UK Ltd Mayborn Group Prince Lionheart UK Ltd High Street Textile Testing Services Innovative Baby Products Ltd Columbus Trading Partners Graco UK & Ireland Premiere Baby Ltd t/a MOBA My Carry Potty PacaPod Ltd Hippychick Ltd BubbleBum (UK) Ltd 2012 Ltd Silver Cross UK Ltd Infababy Hauck Group Ltd Obaby Ltd CuddleCo Ltd Apramo UK Ltd Harry & Rose David Lowe & Co Ltd Red Kite Baby Company Ltd (The) Cheeky Rascals Ltd Bugaboo International BV Boori Europe Ltd Opus Innovations Ltd Tee-Zed Products Ltd Zip Us In Ltd Britax Relyon Ltd Kerrikids Ltd t/a babocush Kit for Kids Ltd Summer Infant Europe Nuby UK Bambino Mio Limited

Latest News

Hot topics for Harrogate


Hot topics for Harrogate

The retail environment creates a roller coaster of challenges and stocking a fantastic range of products certainly helps to boost your business; but knowing what makes your customers tick and how best to communicate messages to them is vital too.

The Baby Products Association has once again organised a fantastic line up of speakers for its Seminar Programme atHarrogate International Nursery Fair all delivering subjects which can help with business in the nursery industry – whether you are a manufacturer and supplier; or a retailer.

Fraser Bradshaw of creative agency saintnicks will explore the role of brands to consumers and how they can keep their relevance in a world of over-supply, outlining the key steps to strengthening brands and achieving sales growth on and offline. Fraser is a retail private equity investor with over 25 years’ experience in commercial management and strategic marketing and was formerly managing director of global advertising agency McCann Erikson.

Jonathan Watson and Nick Richardson of The Insights People – a market intelligence company specialising in the kids, parent and family sectors work with some of the biggest brands in the world. They will give visitors to Harrogate a heads up on consumer trends in the nursery sector and an insight in how they can engage with consumers effectively and encourage sales in an ever-changing, highly competitive market place.

With the explosion of social media in engagement in recent years, Ross Hewitt of Secret Pie 

will explain the importance ofsmart social media planning. His presentation will cover how a retailer can get organised with social media content and begin to create a content plan that will help them to stay focussed on messages to their existing audience as well as attract new followers. He will also explore content ideas and will give suggestions on how to get a person to move from the digital platform into a real-world store.

Finally, BREXIT isn’t far from many of our thoughts and with just a week from the show until the UK intends to leave the European Union, it will no doubt be a hot topic raising a lot ofuestions. Sara Ludlam from leading law firm 3Volution will explain the possible implications for companies in the nursery industry from a commercial and intellectual property perspective.

The Seminar Theatre is located in Hall Q of the Harrogate Convention Centre and seminars will take place on Sunday 24th and Monday 25th March. Free to attend, full details and times can be found on the website HERE .

See all BPA News

Harrogate International Nursery Fair
Department for International Trade