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The first study of the ENPC was presented in September giving an insight into the European nursery market and aiming to quantify the childcare products sector in five major EU countries.
The study shows that this market equates to €2.8 billion in 2011 corresponding to wheeled equipment, car seats and feeding products. Per country this represents €768 million in France, €707 million in the UK, €539 million in Germany, €444 million in Italy and €351 million in Spain.
The study identified a strong link between public spending on family benefits per average number of children born in the families. There is also a strong link between the Gross Domestic Product (GDP) per capita and the annual spending per child in Europe in four of the five countries. Also, new parents are increasingly older meaning higher spending power, with the average age of a first time mother at 30 years for the UK, Germany, Italy and Spain in 2009 and around 28 years in France.
Online sales of baby products are also increasing representing 15 per cent of purchases in the UK and 13 per cent in France. Spain, Italy and Germany have much lower levels of online purchases at six per cent, five per cent and three per cent respectively.