BANTA

The winners of the BPIA Awards announced!

23/06/2025

The judging of the Baby Products Industry Association’s 2025 industry trade awards took place earlier this month and the results were announced at the end of the BPIA’s Annual General Meeting in June at the Hilton Hotel Kensington.

The new awards format was open to the whole industry and provided manufacturers and suppliers with the opportunity to gain industry-wide recognition for their products.

The results are as follows:

Car Seats

Winner – CYBEX Cloud T i-Size

Highly commended – Cosatto Acorn i-Size Rotating Family Bundle

Wheeled Goods

Winner – BabyStyle Oyster4 Stroller

Highly commended – Cosatto Giggle 4 Car Seat Bundle

Carriers and Slings

Winner – BabyBjörn Baby Carrier Harmony                                    

Nursery Furniture

Winner – CYBEX Click&Fold 4-in-1

Feeding, Weaning & Soothers

Winner – Borrn Germ-repellent Silicone Soother

Highly Commended – Vital Baby Cups & Feeding Range

Baby Sleep & Care

Winner – Love to Dream Sleep Machine

Highly Commended – Love to Dream Swaddle Up

Environment & Sustainability

Winner – Vital Baby EarthSmart Range

Best New Innovation

Winner – CYBEX Anoris T2 i-Size

Highly Commended – Vital Baby EarthSmart Range

For the first time, the BPIA presented the Golden Rattle Award to recognise an exceptional contribution to the UK’s nursery industry. There was fierce competition leading to three shortlisted nominees:

• Leonie Hayward of Cheeky Rascals
• Ouvrielle Lindfield Roberts of Folk & Thread
• Debra Tucker of Red Kite Baby

The award was presented to Ouvrielle Lindfield Roberts for her work in developing a Code of Practice for baby sleep bags whilst working alongside her husband, co-founder of The Gro Company. Ouvrielle has a passion for safer sleep which continues with new brand Folk & Thread, gifted products to families living in temporary accommodation and creating the Better Sleep project with partners Lisa Joyce and Maire Evans, meaning families who would not ordinarily have access to safer sleep products can now sleep safely.

Marc Hardenberg, chair of the BPIA, stated “We would like to express our thanks to all who entered products in the BPIA Awards and submitted nominations for industry colleagues. Choosing the winners was tough and we extend our congratulations to those selected.

We also extend our thanks to Charles and Fiona at Cirro Fulfilment for taking delivery of the shortlisted products and providing facilities for the judging”.

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