Market Reports

Market Reports

Members of the BPA can get preferential rates on a number of market reports for the industry published from time to time by our trade partner Mintel.

The latest Mintel report on Nursery Equipment has just been published and members can now order this though the BPA and receive a 10% discount off the standard price.

A new Mintel report on Babies, Childrens and Teens' Toiletries has also just been published and once again members can purchase this report at a 10% discount.

The Mintel report on Baby Food, Drinks and Milk has just been published and members can get 10% discount by ordering from the BPA.

To order any of these documents please click here.

Members will receive a summary of the main industry sectors each month from NPD group. Please find below facts from June 2010.

Wheeled Goods continued to be the biggest supercategory in Nursery, up by 6% in YTD June. Strollers & Buggies continues to generate the highest sales (£17.1m, up by 6%) whilst Pushchair Accessories was the second biggest category with sales of £10.9m, growing at +8% year on year)

4+Wheels Comfort Pushchair: The fastest growing Car Seats platform again in YTD June 2010 in both value and volume sales. The 2 directional seat being the most popular set up with a growth of 76% year on year.

Carseats- Group 0+ was the biggest car seats platform with growth of 11% year on year and sales of £4m. Group 2-3 was the second fastest growing area in Car Seats (+8%) behind Bases & Accessories which increased sales by 45% over the last year.

Bathroom was the most heavily licensed supercategory – 11% of all sales were character related. Winnie the Pooh and Thomas & Friends continue to be the most established licenses within Bathroom. Peppa Pig is a new entry for the category this year.

Growing Importance of Safety: Now the 3rd largest supercategory YTD June 2010, with sales of £21.5m and has been growing since the beginning of the year. For YTD June 2010 it was up by 6% with sales driven by Playpens, Night Lights and Bed Rails.

Isofix system has been in decline in YTD June 2010. The penetration of isofix within Car Seats dropped from 6.5% last year to 5.2% this year with value sales down by 18%.