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Bugaboo International BV Opus Innovations Ltd Helo Childcare Products Maclaren UK Ltd Chicco UK Rochingham Ltd David Lowe & Co Ltd Maguari UK Ltd Flambeau Europlast t/a The Neat Nursery Co Relyon Ltd Baby Gear Ltd High Street Textile Testing Services Petite Star Huggabubba Ltd Obaby Ltd ShadeMe Ltd TWM Productions Britax And Design Ltd Premiere Baby Ltd t/a MOBA RECARO Child Safety Ltd Hippychick Ltd iCandy World Limited Little Helper Ltd PacaPod Ltd Bureau Veritas Consumer Product Services UK Ltd Boori Europe Ltd Magmatic Ltd Graco UK & Ireland Stokke UK/IRL Ltd Huggle Me Close Ltd Kiddy Children's Products UK Ltd BubbleBum (UK) Ltd Prince Lionheart UK Ltd Bubbaroo UK Ltd 2012 Ltd Dorel UK My Carry Potty Babycup Ltd Kid Rapt Ltd Small Ideas Ltd Columbus Trading Partners Cuddledry Ltd SGS United Kingdom Ltd wemademe Mayborn Group Tippitoes (UK) Ltd BUTTERICK COMPANY LTD Bubabloon SHNUGGLE LTD Kerrikids Ltd t/a babocush Innovative Baby Products Ltd Skibz Ltd Tee-Zed Products Ltd Kit for Kids Ltd Bambino Mio Limited Clippasafe Ltd TotsBots Ltd Gro Company (The) Cheeky Rascals Ltd Sweet Dreamers Ltd CuddleCo Ltd Cosatto Ltd Litecup East Coast Nursery Ltd My Buggy Buddy BabyStyle UK Ltd Central Medical Supplies Ltd Totseat Ltd TRL/Child Safety Centre Hardenberg&Co Ltd Hauck Group Ltd FIRA International Ltd Mamas and Papas Ltd Zip Us In Ltd Apramo UK Ltd Snuggle Sac Company Ltd (The) Mama Designs Ltd LittleLife Summer Infant Europe GfK

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Lords and Dragons


Lords and Dragons
The Baby Products Association certainly upped its game in Cologne this year, as the UK Pavilion at Kind und Jugend was not only bigger and better than ever before; with more participants and eye-catching branding; but also attracted attention from Lords and Dragons too.

Touker Suleyman of BBC television’s Dragon’s Den spent several days in the UK Pavilion supporting current business interests and exploring opportunities to support new UK innovations. Lord Digby Jones of Birmingham who is a chairman of a number of businesses including On Logistics which is the UK distributor for Apramo; and also served as the UK’s Minister of State for Trade & Investment from 2007 to 2008, spent a day visiting the UK Pavilion and expressed his admiration for the exhibition area saying: “It’s incredible to see so many British companies together flying the flag. Seeing the prominent branding in the UK Pavilion – which is the focal point of the entire hall –  makes me feel proud to be British.”

This year, more than 70 companies participated in the UK Pavilion with every type of product possible for pregnancy and babies including toiletries and wipes, feeding and teething accessories, toys and furniture and of course strollers and car seats. The dedicated networking area in the centre of the Pavilion proved hugely popular, not only with exhibitors in the Pavilion, but encouraged international buyers to remain in the area to meet colleagues and enjoy refreshments.

Robert Anslow, managing director of the Baby Products Association, comments: “The UK Pavilion moved to a new location, Hall 4.1 of Koelnmesse this year and we were uncertain about how this would work for our members. However, it was noticeable that this area was busier than other halls at the show – to the point that several companies in Halls 10 and 11 have enquired about relocating to the UK Pavilion next year. Early feedback from our exhibitors indicate that 2017 was another very successful show.”


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Department for International Trade